Jeanshionista™: Famous Korean Model and Actress Song Hye-kyo poses for Levi's Strauss Jeans

About the Model:

Song Hye Kyo (Korean: 송혜교, born November 22, 1981) is a South Korean model and actress. Song made her debut by winning the Grand Prize in model search in SunKyung Smart and starring in a Sunday morning drama called Happy Morning (KBS, 1996). She starred in number of hit dramas including All In, Autumn Fairy Tale, and Full House. Due to her popularity she can be seen frequently on advertisements when she is not acting. She is currently signed to Eden 9 talent agency.

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About the Brand:
Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s.

Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore. The company employs a staff of approximately 10,500 people worldwide, and owns and develops a few brands. Levi's, the main brand, was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion.